Trademarks
Build a market-specific filing strategy for names, logos and the goods or services your business will offer in Mainland China, Hong Kong or Japan.
Registering a company name does not automatically protect the brand as a trademark in each market.
Brand Protection
Trademark protection should be considered before launch, distribution or public promotion. Signum helps review the proposed brand and ownership strategy, coordinate the appropriate markets and classes and prepare a practical filing and portfolio roadmap.
Brand and market review
Identifying the names, logos and local-language versions requiring protection.
Preliminary searches
Reviewing existing registrations and applications before filing.
Filing and class strategy
Defining the relevant goods, services and application scope.
Applicant and ownership strategy
Confirming which company or person should own the rights.
Application coordination
Preparing local or international filing routes and supporting documentation.
Portfolio roadmap
Planning responses, renewals, assignments and ongoing maintenance.
Protection Strategy
Protect the core business or product name independently of its visual design.
Protect the graphic representation used in the market.
Consider Chinese or Japanese naming strategies before third parties define the local identity first.
Select the classifications that reflect current and planned commercial activity.
Trademark protection in Mainland China is separate from Hong Kong. Foreign applicants without a local business domicile generally require an appropriate local filing representative or international filing route.
Review the proposed brand and potentially conflicting rights.
Confirm the owner, markets, brand versions and classes.
Prepare and coordinate the appropriate applications.
Respond to examination and maintain the registered portfolio.
Preparing to Launch a Brand?
Review the names, visual assets, markets and classes that should form part of the filing strategy.
Initial consultation · No commitment required